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UX/UI DESIGN

UX/UI DESIGN

UX/UI DESIGN

LAND ROVER APP

The new Range Rover app brings a fresh look and is packed with new features to do even more with your vehicule.

The new Range Rover app brings a fresh look and is packed with new features to do even more with your vehicule.

The new Range Rover app brings a fresh look and is packed with new features to do even more with your vehicule.

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Brief

Study

Design

Result

Feedbacks

Brief

Study

Design

Result

Feedbacks

Brief

Study

Design

Result

Feedbacks

BRIEF

REDEFINING THE CAR EXPERIENCE

The Bachelor's project in UX/UI Design was focused on independent work, supplemented by periodic academic guidance. It began with the identification of a specific problem, followed by an analysis based on the design principles taught at the school.

The project involved autonomous research, critical thinking, and the creation of design solutions. Opportunities for expert consultations and user testing were also leveraged to enhance the project.

Why Land Rover ?

I chose to design a concept for Land Rover out of a deep admiration for the brand and its enduring legacy. Land Rover represents more than just vehicles; it's a symbol of adventure, resilience, and British craftsmanship. The brand has always intrigued me with its commitment to quality, innovation, and timeless design.

By working on this project, I aimed to pay homage to these core values while bringing my own perspective to the table as a designer. The experience allowed me to delve into the intricacies of what makes Land Rover not just a car, but a lifestyle, and I found it both challenging and rewarding to contribute to that narrative through my design work.

INTENTION

The project aimed to modernize Land Rover's app by enhancing the user interface and adding innovative features.

The project aimed to modernize Land Rover's app by enhancing the user interface and adding innovative features.

Land Rover & Jaguar study

Visiting car dealerships

Brand Insights

Visited the dealership to grasp Jaguar & Land Rover's brand ethos, informing the project's design approach.

UX Assessment

Evaluated the customer journey on-site, gathering insights to enhance the app's user experience.

Feature Inspiration

Explored car models and tech features, serving as inspiration for app modernization and new functionalities.

Design

Refining through design sprints

Research

Conducted in-depth analysis of Land Rover's existing design elements and brand DNA, informing the project's direction.

Conducted in-depth analysis of Land Rover's existing design elements and brand DNA, informing the project's direction.

Imagery

Incorporated Land Rover's unique visual language, capturing its essence through carefully selected images and concepts.

Incorporated Land Rover's unique visual language, capturing its essence through carefully selected images and concepts.

Competition

Analyzed competitors' features and design approaches, enabling a more targeted and innovative development of the app.

Analyzed competitors' features and design approaches, enabling a more targeted and innovative development of the app.

Feedbacks

From people working at Land Rover

In an effort to showcase my skills and ideas, I proactively engaged with professionals at Land Rover via LinkedIn. The initial interaction was promising; I received overwhelmingly positive feedback on my project. Encouraged by this, I pursued the opportunity further by attempting to set up a face-to-face meeting for an in-depth discussion.

Unfortunately, despite multiple follow-up attempts, I have yet to receive a subsequent response. While the experience was initially encouraging, it serves as a lesson in the unpredictability of industry engagement.

LINDA

LINDA

Thanks for sharing across your work! Looks great.

Thanks for sharing across your work! Looks great.

PHIL

PHIL

Great effort!

Great effort!

TOM

TOM

There’s some really great designs and UX thinking in here.

There’s some really great designs and UX thinking in here.

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2024 Maël GAJCANIN. All rights reserved.

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