BRANDING

BRANDING

BRANDING

JetFM Radio

JetFM Radio

JetFM Radio

Developing a fresh brand identity for Jet FM, a French local radio station.

Developing a fresh brand identity for Jet FM, a French local radio station.

Developing a fresh brand identity for Jet FM, a French local radio station.

ROLE
UX & UI Design
RESPONSABILITIES
UI
Brainstorming on logos
KEYNOTE DESIGN
Mattéo
LOGO
Timothé
UX & UI DESIGN
Tristan

BRIEF

Create a new identity for JetFM

Our mission was to propose a new vision of the french radio Jet FM by designing a new logo along with an brand new application interface.

Research

Understanding the brand needs

Needs

When we received this project, my friends and I did some research about radio and about JetFM to better understand the topic and our target.

When we received this project, my friends and I did some research about radio and about JetFM to better understand the topic and our target.

Interview

We also interviewed Pascal Massiot, who work there, to learn more about JetFM and understand who they are and what are the issues today for them. One thing came out all along the interview : digital. They needed to embrace it, but they didn't know how.

We also interviewed Pascal Massiot, who work there, to learn more about JetFM and understand who they are and what are the issues today for them. One thing came out all along the interview : digital. They needed to embrace it, but they didn't know how.

Here is their current logo. It's only text with no visual elements on it.

Here is their current logo. It's only text with no visual elements on it.

Logos

Graphic research

The final iteration selected by JetFM not only aligned with their core values, but also impressed them with its aesthetic design.

The final iteration selected by JetFM not only aligned with their core values, but also impressed them with its aesthetic design.

App Design

Our latest and greatest design

After choosing the last logo for JetFM, we developed an app interface with key features like podcasts, listen now or even having an account on the app to have a personalised experience.

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